Learning is a vital part of a child’s growing up. Just like any two individuals can’t be 100% similar, their individual learning needs, capacities and thought processes are unlikely to be absolutely similar. There are some children who learn fast and there are some others who learn at a different pace. In the same way each child has different responses and levels of competence in different areas of learning. ABC play was created on the premise of its experience with kids, especially those who have different learning needs and capabilities and since then learning has become a passion in the lives of all those connected with ABC leg.
ABC Play excels in developing and selling of learning products, abc puzzle(abc puslespil), toys that are unique and effective in helping children learn faster and creation of entertaining educational material that enables children to learn interactively on the principle of play and learn. The designing of products is done under active participation and feedback from talented and experienced teachers, child therapists, speech therapists and children’s educational consultants – with a sole aim to produce high quality and effective learning aides for children. The aim is always to provide children with conditions that are optimal and extremely effective in their learning and acquiring new skills. Every kid loves to play; therefore, it is imperative to combine the learning process to playing. This ensures that children participate keenly and achieve faster and more effective results, even in the cases of children who is facing in reading problems (lè�seproblemer). ABC Play not only sells its own uniquely designed products, but, it is also the Scandinavian distributor of brands like Sherston, Learning Resource and Mini Mice.
The range of ABC products is useful for children in the age group of 0-14 years. These products are aimed at parents, learning schools and day care centers. ABC Fun products effectively enhance and stimulate children’s learning and development in areas like motor skills, language understanding, Danish, mathematics and rhythmic activities. There is a vast variety of products aimed at helping children learn Danish, English, counting, basic mathematical applications, basic science principles, rhymes, homework aides, signs and symbols, relaxation and motor skills. For example there is ‘Baby Bongo’ which is a DVD useful for children in the age group of 3 months-3years. This DVD stimulates the child’s musical, linguistic and learning skills by the help of music. It contains subtitled songs that make it easy for elders to sing along with the kids and provide great fun and entertainment to a child whether he/she is alone or with other kids. This is just an example of the great ABC play products for children.